What I offer
I take pride in creating compelling content that drives results.
Content Strategy Development
Tailored D2C or B2B content strategies for impactful business results.
Email Campaign Copy
Strategic planning and execution of email campaign copy to drive conversions and customer engagement.
Website Content Optimization
Optimizing existing website content for improved search visibility and enhanced user experience.
Copywriting Services
From websites to one sheets, compelling copy that resonates with your audience and drives action.
Industry focuses
I've worked across many spaces, but my deepest expertise is in these three.
Financial services
Expertly crafted, compelling content to educate D2C users across financial services platforms.
SaaS + technology
Innovative content strategies and the words that follow them tailored to the B2B tech industry for enhanced brand visibility and customer acquisition.
Retail + e-commerce
Magnetically engaging and impactful, branded content that earns clicks and purchases.
My approach
01
Goal and results alignment.
We'll start with: What do you want your content to achieve and what does success look like?
02
Audience and brand analysis.
I first immerse myself in your brand to deeply understanding your audience's preferences using both my experience and your data.
03
Content strategy and/or word design.
I work to devise a content strategy and then write the words to execute on it (or just the words if you have the strategy ready to go).
04
Feedback, iteration, results.
We work collaboratively to get the work done. Then you see measurable impact on the business metrics we set out to move.
Testimonials
"Lauren is a content strategy expert. As a result of re-architecting Quiq's website, organic traffic has tripled.
It's not often that you find someone that has this level of creativity, with an analytical mind, that can build and execute a project plan."
Shannon Faunce, Strategic Sales & Marketing Leader at Quiq
"Lauren is the highly desirable and rare mix of a change-bringer and solid do-er. She's able to take complex concepts and simplify them in a way that's culturally implementable. At Experian, she worked across many teams and verticals to create a from-scratch content strategy and copywriting guide that gave our team the ability to scale and implement positive change that yielded positive ROI through multivariate testing and user testing."
Colin Frost, UX Manager at Experian
"Lauren Winder, is far more than a brilliant writer—she is a veritable tour de force.
She came on at a time when our creative department was very new; we had just created a brand new marketing center of excellence with all new employees. Lauren jumped right in the deep end, and as usual proactively figured out what was needed, how to do it, with whom to collaborate and all the while keeping me in the loop—I literally don't know what we would have done without her.
One of her major accomplishments was to create the content for 40 DTC landing pages each featuring a unique product in one month. She is an amazing researcher, and she works fast and efficiently as well as writing truly exceptional copy. Lauren accomplished this mountain of a task a week ahead of time and the pages were amazing, compelling, and on point for our target audience. They were very successful and help up as the new standard.
Lauren is also a fantastic conceptual thinker. She and I have collaborated on many projects, from writing scripts, and packaging copy to creating 30,000 foot strategy materials augmenting and clarifying the direction of our high-level global messaging.
I couldn't recommend Lauren enough. If I could have I would have cloned her ten times over."
Joshua Jenkins, Creative Director at Modere